What is Corporate Culture

The development of enterprise culture has been emphasized by many units and individuals. It is because you feel the importance of culture, so pay attention to the construction of corporate culture, I think in your mindset, or very clear, or vaguely on the corporate culture have their own certain understanding.

Since you have your own ideas, I would like to start by asking you three such questions and hope that you can interact with each other, such mutual exchanges are very useful for a deeper understanding of corporate culture:

1. What exactly is corporate culture - that is, how do you understand it?

2、Corporate culture in the end why - that is to say, why do we need to carry out the construction of corporate culture?

3, corporate culture in the end to do what - that is to say, specifically how to engage in the construction of corporate culture?

With regard to the above three issues, it can be said that there are benevolent and wise people with their own opinions and views.

I. What is corporate culture

The answer to the question of corporate culture necessarily involves the definition of corporate culture. According to some statistics, there are currently more than 200 definitions of corporate culture. Different definitions of corporate culture can be arrived at from different perspectives, different aspects of corporate culture and different criteria. For example, some people define corporate culture from the perspective of the enterprise, some from the perspective of society, and some from the perspective of employees. Some people highlight the content of corporate culture values, some people highlight the content of corporate culture behavioral norms, some people highlight the content of corporate culture integrity image, some people highlight the content of certain performance characteristics of corporate culture - such as the spirit, cultural atmosphere, cultural and artistic activities and so on. Some people define corporate culture from the perspective of purpose. Some people define corporate culture from the perspective of the end, some people define corporate culture from the perspective of the means ...... Therefore, each definition of corporate culture has a certain degree of reasonableness, but also has his one-sidedness and limitations. Although there are different definitions of corporate culture at present, they almost reflect the amazing unanimity, that is, it is generally recognized that corporate culture is composed of such four basic levels:

1. Spiritual culture [the core layer of corporate culture];

2. Institutional culture [the middle layer of corporate culture];

3. Behavioral culture [the second shallowest layer of corporate culture];

4. Material culture [the most superficial layer of corporate culture].

Thus, in the structure about culture we can find common features between these different conceptions of corporate culture.

The nature of all things depends on the structure of things, which is fundamental, as long as the basic consensus on the corporate culture in the structure, then, the conceptual differences between them on the corporate culture becomes much the same.

II. Why corporate culture

Why do we need to carry out the construction of corporate culture, different enterprises have different motives, some will be out of the integrity of the need to build, some out of the need for enterprise competitiveness, some are the need for sustainable development of enterprises, some out of the need for cultural branding, of course, there are other needs, such as the need to follow the trend of the need for others to engage in, I also want to Engaged in; the need for image engineering - the construction of a harmonious society, especially some state-owned enterprises, there is a policy above the following must have countermeasures.

Therefore, on the point of why engage in the construction of enterprise culture, is also colorful and varied. But despite this, we can still find their basic consensus. That is, in the construction of enterprise culture out of different needs, people generally recognize that enterprise culture has aCohesion function, orientation function, binding function, radiation function, motivation function--In order to fulfill these functions of corporate culture , therefore companies have to engage in corporate culture building. So, despite the controversy over corporate culture building, there is not much disagreement on recognizing and fulfilling these roles of corporate culture.

III. What corporate culture does

On the construction of enterprise culture to do, each person, each enterprise's understanding and practice is also colorful and varied. Some enterprises like to engage in recreational activities, purchase some sports equipment and organize cultural activities. Some are keen on printing cultural albums, CIS and staff manuals. Some like to design core values, and then make articles on the wall, post slogans and shout slogans. Some like to make totems, such as wolf culture, sheep culture, eagle culture, dog culture, dragon culture and so on. Of course, there are also many strange practices, such as practicing upside-down corporate culture, the corporate culture of seeking insults on the street, and so on. From these various practices, it is also possible to find their basic logical consistency and ideological consensus, that is, they are basically in the construction of corporate culture to accept such a concept:The key to the construction of enterprise culture is the core values of the enterprise, the construction of enterprise culture as long as it starts from the values, through planning, designing and determining a value, and integrating this value into the cultural activities, into the CI, MI and VI of the enterprise, and into the creation of a cultural environment and cultural and recreational activities.It will be able to achieve the purpose of enterprise culture construction - as for their differences, it is only the focus and method of highlighting the different, or in such a basic consensus, in order to highlight the cultural personality to take a new and different approach.

Therefore, although some people now say that corporate culture is benevolent and wise, a variety of concepts quarrel, but, in the corporate culture is what, corporate culture why, corporate culture to do what the three most basic issues, their basic concepts are still relatively unified.

On how to build a corporate culture, please refer to the article "How to systematically promote the implementation of corporate culture, what are the strategies?" in the space of the headline "thinking technology".

Corporate culture does not mean: what others do, you also follow the trend to do something. Many people have a wrong perception of corporate culture, they think: corporate culture is to find an image design company to design some logos, and then stick the logos all over the company.But in reality, the corporate culture that really comes in handy is not the logo, but the behavior, the ideas, the culture.

What is corporate culture? Corporate culture is formed on the basis of the core value system of the enterprise, with the continuity of the common cognitive system and customary behavior.The structure of corporate culture is divided into 4 levels; core level (values), deep level (behavioral level), institutional level, and image level.

Corporate culture should achieve a high degree of support for the achievement of corporate strategy, which is the fundamental starting point and the essence of building culture.

For example, if a company proposes an "innovative" corporate culture, it must build on values, systems and thinking to ensure an environment that supports innovation;

If the company talks about an innovative organization, but the internal culture is to deny failure, suppress failure, and punish failure, it is very difficult to achieve the desired strategy of the company under such thinking and approach (or culture).

This is where culture plays a fundamental role:When it matches, culture forms a booster; when it doesn't, it forms a drag.

From the link of management measures: most companies often late fines, 5S movement, internal reading clubs, the company's morning meeting, team activities, etc., these are manifestations of corporate culture, will be reflected in the system, advocated in the slogan; and even individual enterprises in the elderly bullying of newcomers, the elderly to enjoy special treatment, the status of the business sector is high and do not abide by the rules and so on, but also a cultural manifestation; more in-depth, for example: the corporate Meeting atmosphere, collaboration between teams, internal cliques, etc., can be said to be a cultural manifestation.

Culture is to an organization what personality or character is to an individual.We can see the results of behavior, but we usually cannot see the driving forces behind what leads to a particular behavior, and just as our personality and character guide and constrain our behavior, culture likewise guides and constrains the behavior of an organization's members through its shared norms.

So whether you are a business owner, or a training practitioner, you need to think about the role of culture for their own business, and how to do a good job of corporate culture. The importance of corporate culture is: corporate culture can help you create an important piece of organizational capacity - a group of people together are willing to do the same thing, how they come together, all of which affect the business in the end to be successful.

Content source: Training Magazine Public

Training magazine, organized by Xinhua News Media Group, is a practical journal dedicated to corporate training and talent development.

The significance of corporate culture has a profound impact on the future and development of an organization. Although corporate culture has become one of the management content of each enterprise to pay attention to the significance of corporate culture to understand the general convergence, but the role of corporate culture in the actual work of the poor, so I do not have the luxury of hope that this answer will have too much corresponding to the "construction of corporate culture" has become a kind of chicken ribs, attached to the finger efforts for fear of little effect, but also feel reluctant to do, which is the majority of enterprises have some concerns about the construction of corporate culture. Little effect, closed the voice does not do, but also feel reluctant, which is the majority of enterprises in the construction of corporate culture, some of the concerns.

The content of corporate culture should include: corporate vision, corporate mission, corporate business philosophy, corporate values and so on. After these contents are determined, there should be a detailed interpretation and the actual operation method associated with the system and behavior.

In terms of the construction of corporate culture, it contains three interrelated levels: the content of corporate culture, the reflection of corporate culture in the corporate system, and the reflection of corporate culture in the behavior of employees and corporate behavior.

With such a structure, we will have a clear outline of what corporate culture means.

1. One of the significance of corporate culture: defining the direction of the company in the long term.

An enterprise, a company, without a direction for future development is like sailing aimlessly in the sea. If the value of the enterprise and its contribution to the society are not clear, even the founder himself may not have much passion to build the enterprise. Enterprises have the direction of future development, there is a long-term goal of the enterprise, there will be a corresponding organizational structure, corporate strategy, planning and work plan, there will be a plan to have the staff have the goal of action. Therefore, corporate culture is the compass of enterprise development. The development of the company is always consistent with what is described in the vision in the corporate culture.

2. The significance of corporate culture No. 2: Determine the company's mission.

The mission of the company is to define the commitment and responsibility of the company to the employees, customers, investors and the society under the premise of determining the vision of the company. And the interaction and mutual influence of the four aspects of employees, customers, investors and society actively promote the development and growth of the enterprise. Without the company's mission, the relationship between the four aspects is not clear, and advancing the development of the enterprise will become an empty word.

3. The third significance of corporate culture: building customer trust.

The "business philosophy" of the enterprise culture is the highest guiding idea of the relationship between an enterprise and its market and customers. How to develop the market, maintain the market, how to produce the products required by the market, all lie in the corporate culture of the "business philosophy". The business philosophy determines how an enterprise wins the market and customers, so the enterprise culture puts forward methods and requirements for the enterprise's market management and customer management. The use of "business philosophy" requires the way to operate the market and customers, will win the recognition and trust of customers, will win more customers and the market.

I once worked for an enterprise with the business philosophy of "service, partnership, value", that is, through excellent service, to reach a partnership with customers, and then both sides will win and generate value. It was through this "business philosophy" that the company was listed on the Main Board ten years after its establishment and became one of the listed companies in the workforce.

4. The significance of the corporate culture of the fourth: employees think alike.

One of the elements of the company's development is the ability of its employees to think highly in line with the requirements of the company. This thinking is rooted in the values of the enterprise. The enterprise's values are the basic standard for judging the work behavior of the enterprise's employees. With such a standard, the enterprise can have the basis to determine the enterprise's incentive policies, systems and performance management model. We do not dare to imagine an enterprise values disorder, employee thinking without the corresponding standard of comparison will develop into what. Therefore, the values of corporate culture to influence and shape the behavior of employees is one of the magic weapons of the enterprise to success.

A team that shares the same values is an indestructible team.

5. The fifth significance of corporate culture: the compass of policies and systems.

When a company's policies, systems, regulations, etc. are formulated, they must refer to a standard. And corporate culture is the standard for policy making and system making. And employees acting in accordance with policies and systems are doing things and working in accordance with the requirements of the corporate culture.

In a Fortune 500 company where I once worked, the first of the values was "respect for the individual". Reflected in the company's system, it is "not to slap the table or curse under any circumstances" and "not to debate with the index finger pointing at a person". This is just one of the ways in which its corporate culture is reflected in the system.

6. The sixth significance of corporate culture: the establishment of the company's brand.

The content of the corporate culture defines the development of the company, and at the same time, the content of the corporate culture (vision, mission, business philosophy, values) is conducive to the overall development of the company, and in the market and customers to reflect the content of this corporate culture in the products and brands. Huawei's "customer-centered" and "striver-oriented" corporate culture has won the good market of customers in China and even in the world, and made Huawei a global brand, which is the result of the profound influence of corporate culture on the brand.

The impact of corporate culture is so varied that it is impossible to cover it all in one short article, but the impact of corporate culture on a company has far-reaching significance.

China's corporate culture is not doing well, not that corporate culture is meaningless, but the content of corporate culture and company policies and systems, and the company's own behavior, the behavior of the staff caused by inconsistency, which also caused the staff of the corporate culture of mistrust and understanding of the bias. Think about it, a company's values are "honest and trustworthy", but every day thinking about tax evasion, playing the ball, how can let employees think that corporate culture is a good thing?

Therefore, the content, policy system, and behavior of corporate culture are consistent and match each other in order to let the meaning of corporate culture create value for the enterprise and let the meaning of corporate culture give full play to.

All 15,000 employees of the company, even the 90s who have just joined the company, the first thing they do at work every day is to have a 15-minute "Bible Reading Moment": "Discipleship Rules", "Analects of Confucius", "University", "Medievalism" ...... I believe that most of the people will feel unbelievable when they hear about the corporate culture of Fontainebleau Group. I believe that most people will feel unbelievable when they hear about Foton Group's corporate culture.

Born in the second generation of the rich Fangtai Group Chairman and President Mao Zhongqun is the Zhejiang business elite, but also a modern "Confucian businessman", was in the capital market when the winds and clouds resolutely launched "not listed, not to fight the price war, not to cheat" three not precepts, and shouted loudly: "Do not do 500 strong, to do 500 years!"

What can we rely on for "500 years"? It is the traditional Chinese culture.

In 2000, Fangtai encountered some bottlenecks in management. Mao Zhongqun decided to apply for the Executive Master of Business Administration (EMBA) program at China Europe International Business School (CEIBS). After completing the program in two years, he asked himself what he wanted to study next. When thinking about this question, he seemed to find no direction at once. Then it suddenly occurred to him that China has a civilization of 5,000 years, and in 20 or 30 years' time, will it still be talking about Western management only?

Since the beginning of 2004, Mao Zhongqun has completed two classes of Chinese studies at Tsinghua University and Peking University. With this reading, Mao Zhongqun became completely interested in traditional culture and discovered its depth.

"The Way of the University is to be clear and virtuous, to be kind to the people, and to stop at the highest good." Mao Zhongqun said the first sentence of the University tells us that people have a mission. "Heavenly destiny is called nature, straightforwardness is called the Way, and cultivation is called teaching." The first sentence of the Meanwhile tells us that man has a vocation. And Zhang Zai, one of the Five Sons of the Northern Song Dynasty, speaks, "To establish the heart for heaven and earth, to establish the lives of the people, to continue the great learning for the sages of the past, and to open up peace for all ages." "For heaven and earth to establish the heart" is clear virtue, "for the people to establish life" is pro-people, in fact, are unified. Mao Zhongqun said, so we are born as human beings, we have to go to realize the mission of life, to realize the destiny entrusted to us, so as to make life more meaningful and valuable.

I am afraid that among entrepreneurs, Mao Zhongqun has the deepest understanding of the University in the Book of Rites. The University proposes to cultivate one's body, to harmonize the family, to rule the country, and to level the world. In his opinion, cultivating one's own body is actually preceded by some steps of cultivating one's own body, namely, to cultivate one's own body, to realize one's own knowledge, to be sincere, and to correct one's own heart, which is equivalent to "inner saint", while to qiqiqi family, to rule the country and to pacify the whole world is "outer king", which is of a certain order. Sage wisdom is very high, that is, to govern a large country is like cooking a small food, as long as the vassal state is well governed, you can govern the country and the world, and how to govern the vassal state is to govern the family of a great doctor, the big family.

Since 2008, traditional culture has been implemented in Fotile, and in 2017, Fotile Group, which adheres to the rule of Confucianism and "combines the East and the West, and uses the Tao to control the art", was the first enterprise in the field of professional kitchen appliances with revenues exceeding tens of billions of dollars.

That's corporate culture.

In fact, the value of the enterprise is the enterprise culture, which is specifically expressed in the enterprise development concept, enterprise innovation mechanism, enterprise management objectives, including the enterprise spirit and enterprise effectiveness.

I have a previous post dedicated to the topic

Corporate culture, or organizational culture, is an organization's unique cultural image composed of its values, beliefs, rituals, symbols, ways of doing things, etc. Simply put, it is the various aspects of the enterprise that are manifested in its daily operation.

Thanks for the invitation. This is a very good question, but also a very important issue in the process of enterprise development, but also a lot of current business management in the deviation or even into the wrong zone.

What exactly is corporate culture? It is fair to say that there is no universally recognized and unified definition to date. From the textbooks to the interpretation of corporate entities, no less than a hundred. It can be said that there are many different opinions. But the definition of corporate culture is very important, different perceptions, will lead to different corporate culture thinking and construction path.

After decades of repeated exploration from theory to practice, I finally dug out a definition of corporate culture that I think is the simplest, most direct and easiest to understand, and I would like to share it with you here.

That is: the so-called corporate culture is a way of survival of the enterprise. Therefore, the pursuit of different ways of survival and development of enterprises, naturally has a different corporate culture, which is closely related to the development of the enterprise, other corporate culture is even better and more advanced, the enterprise is not used. This involves the problem of how to build enterprise culture.

Enterprise culture construction is a complex system, and is a long-term project, not overnight. Simply put, the construction of corporate culture, one can not copy and paste others;

Secondly, it is a handful of projects, the main leaders of enterprises should attach great importance to it;

Third, it should be consistent with the broader social and cultural context of the environment in which the enterprise is located;

Fourthly, it is expensive to dig internally, and self-creation is more effective than external importation;

Fifth, the construction of corporate culture, design is the core, landing is the key;

Sixth, it is difficult to build a successful corporate culture without the upfront participation of employees;

Seventh, corporate culture is not static, which change which remain unchanged, is a cultural construction of a university;

Eight enterprises mergers and acquisitions and reorganization, you must corporate culture first, otherwise you have the money to buy a number of enterprises, but you can not digest, will inevitably fail.

Nine enterprises in some cases, it is not appropriate to engage in the construction of corporate culture, barely engaged in the role of corporate culture can not be played.

Ten by the enterprise inside and outside the multi-level enterprise culture planning experts and the actual managers of the enterprise to form a joint working group of culture construction, the theory and practice of the combination, help the smooth progress of enterprise culture construction.

The above points are for reference only, and please criticize and correct me if I am wrong.

Mt. Song in Beijing on the morning of March 27, 2020

1. The "What" of traditional culture

5W2H is a very classic and practical way of thinking, anything can be explained by this thinking model.So, the model can be used first to think about one of the most crucial elements: what is traditional culture.

The traditional culture of our country is centered on Confucianism and Taoism, but also includes other cultural forms. To put it bluntly, there are poems and songs, music and calligraphy, and so on.

These cultures have been gradually formed, evolved and precipitated from thousands of years of historical development. And each of us has been influenced by and is part of the transmission of traditional culture.

Okay, here we go.We can summarize the core elements of "culture": historical evolution, cultural core, main forms, heritage and composition.

2. The "What" of corporate culture

To become this kind of world-class technology company, we need to continue to create value for users continuously, help users to solve the problems that have not yet been solved, satisfy the needs of users that have not yet been met, and drive the enterprise to achieve better growth through data, technology, and diversified cooperation.

And all of this is what Dropshipping has done in its six years of existence"Formation, Evolution and Precipitation of the”The company has been well received by executives and employees alike.collective recognitionThe company has helped DDT grow from "0" to "0" in just six years.Valuation breaks $50 billionThe unicorn. That's the corporate culture of DDT.

I'm Thousand Cities, the man who's going to read 1,000 books and walk through 1,000 cities.

What is corporate culture? The so-called corporate culture, that is, under the influence of a certain social and cultural environment, through the long-term advocacy of business leaders and the active recognition and practice of corporate employees, the formation of the overall values, spiritual pursuits, ethical norms, codes of conduct, management styles, as well as the sum of traditions and concepts.Corporate culture is a set of cultural traditions and a set of constantly innovated behaviors advocated by the leadership of the enterprise and observed by the whole class, which is embodied in corporate values, business philosophy and behavioral norms, and permeates all fields of the enterprise.

First, the construction of enterprise culture should have a certain degree of relevance

Measures taken in the construction of enterprise culture should be somewhat targeted, that is, they should be combined with the actual situation of the enterprise to carry out the construction of enterprise culture.Although it is possible to learn from some successful experiences of other enterprises in the construction of corporate culture, it is often difficult to achieve better results if the corporate culture of other enterprises is copied completely.Huawei's "wolf" corporate culture in China's enterprises, Huawei is more successful in the construction of corporate culture, its corporate culture is also very distinctive, known as the "wolf" corporate culture.

Huawei's success has been respected by many enterprises, and for a while many enterprises have hoped to copy Huawei's corporate culture, and have incorporated some of Huawei's corporate culture features in their own corporate culture construction. But from the actual effect, these enterprises in the construction of corporate culture, excessive borrowing from the experience of other enterprises, did not achieve better results.It can be seen that only by combining the actual situation of the enterprise itself, can we really build the most suitable enterprise culture.

Second, the construction of enterprise culture should reflect humanism

Another important element of the principle of corporate culture building is the reflection of humanism.Humanism, refers to the enterprise culture construction, reflects the full respect for employees. The traditional enterprise management concept that in order to improve the efficiency of enterprise management, the need to suppress the individuality of the staff, fully reflect the organizational nature of the enterprise. But in modern enterprise management, with the changes in the external environment, the traditional enterprise management concept is no longer applicable.

The enterprise culture construction puts more emphasis on the respect for the individuality of the employees, which promotes the employees to play a unique role in the enterprise organization and also promotes the personalized development of the employees.Thus, this feature should be better reflected in the construction of enterprise culture to realize the application of humanism in the construction of enterprise culture.

The development trend of modern enterprise culture construction Currently, modern culture construction presents a new development trend. For modern enterprises, they should have a deep and clear understanding of the current development trend of enterprise culture construction, in order to adapt to the development needs of enterprise culture construction. The development trend of modern enterprise culture construction is mainly reflected in two aspects:

First, the trend of diversification.In the current development trend of enterprise culture construction, the first thing presented is the diversified characteristics. This diversified features, on the one hand, refers to the diversification of enterprise culture construction means, on the other hand, refers to the diversification of enterprise culture content. With the growing importance of enterprise managers for the construction of enterprise culture, in the construction of enterprise culture to take a richer means and measures. Some enterprises have also made a variety of attempts to enterprise culture construction, thus making the enterprise culture construction more diversified. Diversification of enterprise culture content in the diversification of enterprise culture content, mainly refers to different enterprises, enterprise culture will have greater differences.

Enterprise culture construction can not be separated from the support of the enterprise environment, based on the enterprise's own characteristics, the diversification of the content of enterprise culture construction, but also more in line with the development characteristics of modern enterprises.The second is the trend of continuity.At present, the construction of enterprise culture also presents a trend of continuity. More and more enterprises gradually realize that enterprise culture construction needs long-term persistence, it is difficult to achieve better results in the short term. Therefore, in the construction of enterprise culture, many enterprises pay great attention to the long-term characteristics of enterprise culture, set up a special enterprise culture construction department, regularly organize some enterprise culture construction activities, and formulate and implement a long-term enterprise culture construction planning strategy.